Online Marketing: Site Making Using Google

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.


Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.

The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.

The benefits of using Google are the following;

a) It helps people find ones web page better than other search engines because of better crawl coverage.

b) People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.

c) It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.
Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.

Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.

1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?

Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.

5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.

6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.

7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.

ABOUT THE AUTHOR

Nicholas Tan has been involved in Article Writing, providing Free Articles, Internet Marketing, SEO, Adwords, & Adsense for more than 5 years and designs and develops websites. Submit your free articles and get your articles noticed! Get your Free Articles here! Submit Articles! We provide free articles and information. Check us out at Free Articles!

Spam Filters That Google Uses

Google is the primary resort of online users when searching for something on the internet. The information it provides are relevant and up to date. This is something that Google wants to keep up with, thus, it hates search engine spamming. Because of this, Google has come up with several Google spam filters.

Online users use Google for research purposes. Google provides pertinent information related to a search query entered by the online user. As much as possible, Google wants to provide its users with quality content alone. Because of this, it abhors low quality and spammy websites.

Google has come up with various spam filters to get rid of websites that aim to spam its ranking algorithm. What are the Google Spam Filters?
Google Sandbox

Google considers the age of a website in measuring its importance. Most new websites suffer the Google Sandbox filter. The filter aims to identify whether the website has something good to offer to online users.
Link Filter

Just because links are important in increasing a website’s rank on Google, some websites have taken beyond natural linking and resorted to link farms. Link farms won’t help your website get good rankings. As a matter of fact, they can even hurt your website’s rank badly. As much as possible, get natural links by adding quality relevant content to your website rather than participating in link farms.

Google also filters websites with suspicious number of links. Don’t think that just because you have added a thousand link to your website, your Google ranking and visibility will go up instantly. Google will have to find out how you were able to come up with such a huge number of links.
Spam Techniques Filter

Google hates spam and websites using spam techniques. Some websites attempt to spam Google’s ranking algorithm by using spammy search engine optimisation techniques like the use of invisible text, doorway pages, JavaScript redirects and other techniques. Google uses a -30 filter on these websites. What is meant by -30?

If your website is caught off guard using spammy search engine optimisation techniques, your ranking will be dropped off by 30 spots. So if you enjoy the 20th ranking before, beware because you might be dropped off to the 50th spot.
Getting Filtered

Some websites use search engine spamming techniques thinking that they can easily get around these spam filters. But it is not as easy as that. Google is doing its best to stop or prevent spamming. The penalty to spammy websites may be either be dropped ranking or no visibility on the search results. Unless you want these penalties, stop spamming the search engines.

Instead of spamming, why not just spend your precious time giving your website relevant content. If you do so, Google will not hate your website. In fact, it will love your website!
nice search engine for you
ABOUT THE AUTHOR

This article is written by nPresence, a web marketing service provider specialising in Search Engine Optimisation, Pay Per Click advertising, Web Design, Content Management System, Conversion Tracking and Analysis. For more information on nPresence, please visit Internet Marketing